Case Study
BIG VALLEY JAMBOREE
2015-2019
Big Valley Jamboree is one of Canada’s premier country music festivals. Founded in 1993, BVJ runs annually during August long weekend with 90,000 attendees over 4 days on a 460-acre site in Camrose, Alberta. Headliners have included all the biggest names in country music like Blake Shelton, Jason Aldean, Keith Urban, Zac Brown Band, Reba McEntire, Carrie Underwood, Willie Nelson, Sam Hunt, Luke Bryan, Florida Georgia Line, Alabama to name just a few. Trixstar was involved with the Big Valley Jamboree in many aspects from top-to-bottom during the years working together accruing over 50 years combined experience at the festival.
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